Keith Rogers is a British entrepreneur best known for growing Goals Soccer Centres into the leading operator of commercial five-a-side soccer centres in the United Kingdom. Widely recognised as one of the architects of the modern small-sided soccer industry, he opened the country's first commercial five-a-side centre in Paisley, Scotland in 1987 and spent the next 35 years building, scaling and exiting two businesses that together developed 89 centres across the UK and four in the United States.
Keith Rogers is a British entrepreneur known for building the UK's leading five-a-side soccer centre businesses and developing KIX Soccer Centers in the United States.
Over a 35-year career, Keith Rogers built two businesses from the ground up that together created and then dominated the UK small-sided soccer market. He delivered a five-times oversubscribed IPO on the London Stock Exchange, completed a £28m trade sale to 3i, and in 2012 the Ontario Teachers' Pension Plan — one of the world's largest institutional investors — proposed taking the company private in partnership with Keith Rogers, valuing the business at £73.1m. The board unanimously recommended acceptance. Shareholders rejected the offer in the belief the business was worth more.
The conviction has always been the same: invest in quality, take the game seriously as a business, and give people an experience worth returning to. It worked in the UK. It will work in the US.
Full career historyOpened the UK's first commercial five-a-side center in Paisley in 1987. Grew to 13 centers nationally. Sold to 3i for £28m in 1999. Now operates as Powerleague with 43 centers across the UK.
Management buy-in backed by Dunedin Ventures. Built to 46 centers. Five-times oversubscribed LSE IPO in 2004. In 2012 the Ontario Teachers' Pension Plan proposed taking the company private in partnership with Keith Rogers, valuing the business at £73.1m.
Background & court outcome →Developing next-generation small-sided soccer centers across California, Florida, Georgia and Texas. The 2026 FIFA World Cup on US soil provides an unprecedented market catalyst.
"The small-sided soccer revolution that started on four tennis courts in Paisley in 1987 is coming to America."
Keith Rogers — Naples, Florida
Soccer is the most popular youth participation sport in the United States. Millions grow up playing the game — but when those players leave school, there is almost no recreational infrastructure for the adult game. The UK went through exactly this transition beginning in 1987. The US is at the same inflection point now, with the 2026 World Cup accelerating everything.
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